JM
Consulting
PROGRAMS & EVENTS
Goalmakers Podcast
When I enter a role, I capitalize on what is already working well, and look for opportunities. In this case, I identified a market that GlobalWA had not yet tapped into - podcasts.
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Podcasts highlighting our members would not only create an even broader platform for diving in and exploring our monthly Issue Campaigns, but also it was another member benefit we could offer for our higher-level members.
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Once a podcast was produced, of which I did the research, scripting, interviewing, and production, I would share it out through our social channels, publish it in our newsletter, and highlight throughout the year when it related to other events or publications, thus giving our member wonderful publicity while adding value to professionals looking to learn more.
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Communications Collective
In support of our members, I would often communicate with them to help research topics, publicize their events and job openings, and as a result created some wonderful relationships. In turn they, especially the small to medium organizations, would contact me to ask for tips and advice on campaign and social communications strategies which I would happily provide.
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This prompted me to propose a new program that brought together members to learn about communications best practices. I sent out surveys to understand pain-points and gathered desired topics. Thus the Communications Collectives was born.
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I ran this as a quarterly member exclusive benefit which entailed researching a topic, gathering expert and member speakers, and creating a presentation with workshop elements. The goal, which we succeeded at, was to create an experience where members received tangible benefit immediately.
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Seattle Tech4Good
From 2012 to 2019 I ran a Meetup group called SeattleTech4Good. Originally called NetTuesday, it was rebranded and I volunteered to take it over as Lead Organizer.
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I created the logo, the LinkedIn profile and went to work. Over the 7 years in solo, I ran the monthly program, I gathered expert speakers on various topics of nonprofit technology, secured venues, food and beverage sponsors, and produced over 50 events attracting in aggregate over 1,200 attendees.
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I formalized a sponsorship from TechSoup and later with NTEN who provided programmatic support and a small stipend.
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My passion for SeattleTech4Good was twofold: a) it helped elevate the technical acumen of nonprofits, and b) it provided a soft marketing engine for my company, Fuse IQ. (The program was absorbed by TechSoup when I moved away from Seattle.)
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AIGA Changemaker Series
I was on the Board of Directors at the American Institute of Graphic Artists (AIGA) from 2012-2016, helping with strategic direction and planning, events, and directing them through two website upgrades.
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In 2014 AIGA National had a Design for Good challenge for the local chapters – create a Design for Good Program that addresses needs in your local community. I suggested to the AIGA Seattle Board a matchmaking facility for nonprofits and creative professionals and the Changemakers Series was born.
My team created and refined a process that has successfully created 30 matchings of teams with nonprofits focused on a certain yearly theme. Part of the process is creating a succinct challenge statement, problem solving, and getting the creative juices flowing by engaging the applicants in talks and presentations by professionals in the field of UX, design, user research, and more.
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